Thinking About Joining a Florist Relay Company?

Thinking About Joining a Florist Relay Company?  Read This First 🌸

If you run a flower shop, you’ve probably been approached or thought about joining a florist relay company or at least thought about joining one. For decades, these networks have been a go-to for florists wanting more orders and national reach. But is it the right choice for your business in 2025?

Before you sign up, it’s worth knowing the pros, the pitfalls, and the right questions to ask.

What is a Florist Relay Company?

A florist relay company acts as the link between customers and local florists. When a customer places an order online or by phone, the company processes it and then passes it to a florist within their network to create and deliver.

It sounds simple — but the reality is more complex. That’s why making the right decision takes careful thought.

Every florist shop is different, with its own customer base, strengths, and ambitions. While some may thrive within a relay network, others may find that the costs, commitments, and restrictions outweigh the benefits. That’s why it’s so important to have all the facts before making a decision that could shape your business for years to come.

To make things simpler, Wendy from Direct2Florist has created a brand-new free resource: Relay 101. This guide has been designed specifically for florists who are exploring whether joining a relay company is right for them. Inside, you’ll discover:

• The advantages of working with a relay company.
• The considerations to keep in mind.
• The key questions you should always ask before making a decision.
• How relay companies integrate within Strelitzia Shop & Studio.

Make sure you’re fully informed. Relay companies can be part of the journey, but the choice should always be yours. It’s practical, honest, and written by someone who knows the florist industry inside out. So, if you’re thinking about joining a florist relay company, download the guide below to find out more.